If not, look for alternative keywords that might be more achievable for your business. Another reason why on-page SEO is important is that it ensures your site correctly communicates what you do. Many searchers don’t make it past page 1 of SERP and higher ranked sites are often seen as more trustworthy and prominent than lower ranking sites. On-page SEO can also connect you with customers in your area by surfacing your website in local search results, adding another visibility boost to your business.

• As you can see in the below chart, “Other” factors, like unlinked mentions, social signals, domain history, outbound links, and site structure, carry 1% weight.
• Ahrefs provides fourteen free SEO tools, one for every aspect of SEO, including your central SEO dashboard called Webmaster Tools.
• On-page SEO involves optimizing the content and other elements within your website’s boundaries.
• In this chapter, you will learn how to find your niche and how to find profitable keywords you can rank for.
• SEO has evolved significantly since its inception in the early-1990s.

Content

This has allowed G2 to create such a profitable media business through their own software product and ads/partnership network that they hit $100M+ in revenue back in 2024. Looking at their top pages, we can see that they rank for really high ToF (top of funnel) keywords around horoscopes, answers to interpersonal questions, and celebrities. This link then goes to a landing page that shows you how to start creating this workflow with Zapier.

Since 1995, we’ve partnered with thousands of companies, delivering metrics-driven results like increased leads and revenue. Our award-winning team of marketers, designers, and developers crafts custom digital strategies tailored to your business goals. First, focus on content formats that tend to do best in terms of backlinks. When you do, you’ll send much-needed authority to that low-authority page… which can boost its Google rankings. They don’t want you to stuff your title with a bunch of different keywords.

So if you don’t fall into the categories they want to see, your chances of ranking are extremely low, even if you have all the link metrics. You want to optimize your squat racks product page and you find the keyword “best squat rack”. It has a solid search volume and the difficulty is not too high. Not to mention that there are hundreds of them – the estimate is that about 70% of all the traffic comes from long-tail keywords. Images and graphics can make it easier for readers to understand your content.

If you’re new to working on SEO, on-page optimization is a good place to start before moving on to advanced practices. Here’s a breakdown of what on-page SEO is, how it can help your website, and a step-by-step list of techniques to use. Consistent effort is required to create SEO-friendly content that your target audience finds valuable. You’ll want to optimize every page of your website, including the home page, about page, and other static pages, as well as blogs, articles, sales pages, and lead capture landing pages. Where you rank on SERP matters; the first organic (unpaid) search result on Google receives 27.6 percent of clicks, according to Backlinko 1. A significant decline in clicks occurs for results on the second page, meaning that appearing on the first page garners more visibility.

Google algorithm

Off-page SEO refers to any activities performed outside of a website to improve the site’s ranking on search engine results pages. It gives the search engine an indication of how well the audience perceives a site, business, or product. On-page SEO refers to the optimization process of individual pages from a site to increase its ranking on organic search results. AI content creation tools (like Shopify Magic and Jasper) can produce marketing copy from a simple prompt. Improve this copy with keyword optimization tools like Surfer—and just like that, you have a ton of engaging, optimized content ready to add to your website. Next, make sure your images are the optimum size and file format.

AI is impacting search engine optimization, a core aspect of digital marketing. Here’s what brands need to do to make sure their websites rank in this new realm. Off-page optimisation centres on exercises exterior of the site that impact its look motor rankings. This incorporates building high-quality backlinks from trustworthy sources, social media engagement, and online brand mentions. So begin with learning how the search engines work and then move to other topics like keyword research, on-page SEO, link building, and technical SEO.

Local SEO goes beyond driving traffic—it directly boosts sales and strengthens your brand’s reputation. By targeting local searches, your business attracts highly relevant visitors, leading to increased conversions and a more trustworthy local image. This approach to search engine optimization involves focusing on the human audience that will be clicking on and reading the site’s SEO Anomaly content. Google and other search engines will penalize your page if it attempts to use keywords too many times throughout the content.

For search engine rankings, high-quality content isn’t necessarily the most beautifully written, it’s the most helpful and relevant content for users. That means whatever’s on the page is designed to answer someone’s search query quickly and accurately. As you build authority, other websites may link back to your content—a strategy called link building. More backlinks to your website signals authority and interest in your content for search engines as well. The more you position your website and brand as an authority, the more search engines will prioritize your content in search results.

By increasing your search visibility, you can bring more visitors, which ultimately leads to more conversions and sales. Simply divide your blog’s main topic into several categories so you can create specific blog posts for each category. Make sure to focus on finding long tail keywords if you are just getting started as a blogger.