How To Rank On Google: 25-Step SEO Checklist


Prioritizing these factors can substantially enhance your business’s presence in local search results. In contrast, slow page loading speeds make your site unusable for users. It also makes it harder for search engines to crawl and index your site. Conversely, linking to irrelevant content confuses users, leading to unexpected or unrelated information.

seo ranking factors

Target Low-Competition Keywords

seo ranking factors

Before you SEO Anomaly can do anything meaningful with the crawl error report, it’s important to understand server errors and “not found” errors. For more accurate results, monitor and use the Index Coverage report in Google Search Console. You can sign up for a free Google Search Console account if you don’t currently have one. With this tool, you can submit sitemaps for your site and monitor how many submitted pages have actually been added to Google’s index, among other things. Google has confirmed that it uses page speed as part of its page experience evaluation, which means you need to be aware of it for your site.

  • An owner-verified listing is one of the factors that will help improve your GBP ranking.
  • If you’re missing photos, reviews, or key business details, that could be the deciding factor in whether they choose you or go elsewhere.
  • One behavior that is important to your ranking is the pages per session.
  • Large image files can significantly slow down a website’s load time, negatively affecting user experience and search rankings.
  • In fact, if you use the WordPress plugin All in One SEO, you can easily make special sitemaps for video and news content.

Evaluating Competition and Keyword Difficulty

seo ranking factors

Additionally, consider long-tail keywords, as they often have less competition and can drive targeted traffic. With tools like Moz, you can track your rankings and analyze competitors’ performance, providing a well-rounded view of the landscape. This can inform your strategy and highlight opportunities for growth. Always compare options for affordability and comprehensive features to find the best fit for your needs.

seo ranking factors

#9 – Autogenerated / AI Content

seo ranking factors

A link from a page that has a high number of social shares is worth more so include this as part of your research when prospecting sites for link building outreach. More indexed pages does mean you have more chances to rank for different keywords. You are more likely to attract incoming links which does have an impact. More specifically the number of internal links and quality of those pointing to a given page on your site. Although outbound links have been widely believed as a ranking factor this is not the case.

seo ranking factors

Voice queries are more conversational and often longer, which means your content must reflect this shift to maintain strong SEO ranking factors. Building up backlinks—that is, getting your website linked to from a trusted, high-traffic site—bolsters your site’s standing in the eyes of consumers and search engine ranking algorithms. If someone searches “best bakery in Seattle,” businesses that have those keywords in their Google Business Profile and website are more likely to rank higher. Understanding how to assess your website’s SEO ranking is crucial for optimizing its performance. You can utilize various tools and platforms for tracking your site’s visibility in search results. This section covers practical questions to give you insights into effectively checking and interpreting your SEO rankings.


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