28 Free SEO Tools to Maximize Your Websites Visibility in 2025


If websites don’t have an existing score, you can ask WooRank to do a quick inspection. Checking your SEO via an in-depth audit will help you understand which areas of your site need the most help. On-page SEO report, broken link checker, redirect tracer, and country changer for SERP in one extension. But beyond that, you can add specialized tools to your tech stack as needed.

seo tools

Technical SEO Tools and Website Audit

seo tools

It helps you connect with influencers and bloggers, providing substantial link-building opportunities. On top of that, it crawls all the linked pages of a website efficiently and finds issues, such as duplicate content and broken links. When it comes to SEO and digital marketing solutions, Serpstat is a one-stop shop. From optimizing your SEO to running your ad and content marketing campaigns, it helps you with just about everything. Because of the simple user interface and robust data sets, it’s becoming a favorite choice for entrepreneurs, small businesses, and freelancers. But GrowthBar counts more prominent companies like Minted, MagicJack, Square, Spekit, and Teepublic among its customers.

seo tools

Keyword Difficulty Checker

  • While Google is the dominant player in search engines, I always emphasize the importance of considering Bing as well.
  • It helps you meet the search intent and answer what readers actually want to know.
  • ContentKing is a real-time SEO auditing and content tracking tool — it tracks your website 24/7, so any issues related to SEO don’t go unnoticed for too long.
  • This is all in one SEO tools to complete your website audit using without any money or payment.

This free Chrome extension is a lifesaver for monitoring broken links on my site. Check My Links crawls web pages and highlights broken links, allowing me to address them quickly. Regularly checking for broken links helps improve my site’s credibility and user experience.

Jasper is an AI content platform that helps you create, promote and measure content that resonates with your audience. That amazing website performance audit tool won’t help much if it can’t talk to your reporting dashboard. Look for tools with solid APIs and native integrations with your existing tech stack. This ensures your website performance metrics flow seamlessly into client reports alongside other SEO data, giving a complete picture of results. All plans include a 14-day free trial with a 30-day money-back guarantee.

seo tools

Make Use of Google’s Free Tools

This ability to pinpoint and fix problems efficiently has proven invaluable in maintaining optimal site performance. Google Search Console is the one and only place to get real keyword data from Google. It also records all the errors Google picks up on your site, tells you what’s been indexed on your site, and gives you impression and click-through data on all your keywords. I’ve done a bunch of outreach projects out of Gmail and a Google Sheet. Keeping track of who contacted who, updating last status, remembering to send follow-ups, coordinating and updating templates, it’s all a massive pain that takes up way too much time. My rule is that if I’m not willing to do outreach for link building, I shouldn’t be focusing on SEO for traffic.

seo tools

MarketMuse’s comprehensive support and regular updates make it a reliable and efficient tool for content optimization. Few products come close to providing the depth and functionality you get with SpyFu. It is priced below its main competitors, is easy to SEO Anomaly use, and can be customized to your needs. It provides all of the PPC, SEO, and keyword research tools anyone from a big company to a small startup would need and is a highly effective and well-designed application. A standout feature is its duplicate content detection, widely used to resolve detrimental content duplication issues.


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